This is a pretty subtle thing, and it's easy to walk right past it as a concept. Let's try it from a different direction.
Think of every time you've heard a phrase like "Female Doctor." You never hear the word "male doctor." You'll hear it for all sorts of jobs. You'll even hear it as "he was a Black CEO."
The job is modified away from its default of White & Male. It's not a doctor who happens to be a woman or CEO who happens to be Black.
These phrase are often uttered by well-meaning people. But the way people order their words is really important. It reveals underlying concepts the speaker is often unaware they have.
And if you're wondering how I would handle something like "We talk to 5 Black CEOs", I would title a piece "5 CEOs talk about being Black in corporate America"
But let me show you it a different way: think of an insulting word pop culture has to describe a white man.
They're pretty much going to be a variation of poor or uneducated or being aggressive.
Now think of every pop culture word you know to describe women. Asians. Black men. Black women. Latinx.
These lists are longer and far more specific. And they become dehumanizing very quickly.
This is a thing marketing. Like razors. How often do you see a product that "was designed for a woman" but has the same function as a razor for a dude. But it's got something feminine sounding in the product name like "silky touch"?
And you could say, "but that's capitalism!" and I agree. It is. But it's the same thing- a base thing has to be modified to be suitable for someone other than white dudes.
And right now you're going to reject this idea out of hand because of your ideas about me and my politics. Okay. Sure. I guess. whatever.
But keep an ear out for it. Watch for it. You'll see it.
Caption this Meme 
