Lemme repeat this: we are not going to be able to produce enough meat to feed our population very very soon. The polution crisis in the netherlands is a great example of what those difficulties will be.
I tried the whopper one at Burger King. Actually, I got a regular whopper and the plant-based one. My wife & I cut them in half and then swapped them around till we weren't sure which one was which. We ate both halfs, and couldn't tell them apart.
They're telling you that we're not going to be able to produce enough meat for our population very very soon, and if you don't want to switch to a veterinarian diet you'll want to eat plant protein that looks like meat.