The thing is, normal simply means statistically common. It is not a judgement call on acceptability. So being gay, trans, etc. Isn't normal. That does not mean it's unacceptable.
So I agree that ot shouldn't be "normalized"
Perhaps if they phrased it as they want acceptance of it normalized, it would be less disturbing.

“The party told you to reject the evidence of your eyes and ears. It was their final, most essential command”
They literally won't see it