Well, there's only one CEO, but thousands of employees. $1 per hour is $40 more per week (assuming full time). There are 52 weeks in a year, so $2,080 dollars extra per employee, per year. Let's assume 5,000 employees per company (which is a gross underestimate). That's an extra $10,400,000 per year. And many are advocated for raises far in excess of $1 per hour.