CONSPICUOUS COMPASSION
Conspicuous compassion is the public display of empathy or charitable acts, often to gain social approval or signal one's moral standing, rather than purely for altruistic reasons, essentially turning compassion into a performance or status symbol, similar to conspicuous consumption. It involves behaviors like posting donations online, wearing cause-related merchandise, or volunteering in highly visible ways, where the showing of care becomes as important, or even more important, than the actual helping
https://en.wikipedia.org/wiki/Conspicuous_consumption
https://en.wikipedia.org/wiki/Thorstein_Veblen
https://en.wikipedia.org/wiki/Stuart_Chase
https://en.wikipedia.org/wiki/Joshua_N._Haldeman
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