Virtually all types of brick and mortar stores have been shutting down and taking cutbacks for many years, failing to compete with Walmart and Amazon....[excluding Home Depot, Lowe's, and Grow Generation due to various states marijuana legalization and the housing boom I am pretty sure they've been expanding but I could be wrong].. but ya I think it will probably be only a matter of time before BB&B goes under and it won't because they dropped 1 brand of pillows.
And you can try to claim virtue signaling if you want but consumer demand for MyPillow has been lacking for a while.... According to USA Today, JC Penny was putting em on clearance roughly 6 months before the election due to lack of demand. That would've been long before Liddell was going on about "muh fraud".. was that also virtue signaling?