So much hype, so little actual information... well, I guess that's imgflip, where opinions are like a$$holes.
As with anything involving a legal process (and particularly immigration, which I know about a little bit) it's not always as simple as the average person might want it to be.
Also, calling it an Einstein visa is incredibly misleading.
Some quick research on the interwebs revealed an interesting article that provides some insight into how a person who is not so outstanding in their field, whatever it may be, may qualify for the visa, which is actually an EB-1 visa.
https://www.bbc.com/news/world-us-canada-43256318