no one is going after individuals of goodyear. cancel culture is when you threaten others associated with the company, i.e. marketers or advertisers, tire shops selling them, people buying goodyear tires and so on.
boycotting is a person going to the tire shop and not buying goodyear tires.
cancel culture is threatening tire shops so that they won't sell the goodyear tires in the first place.
don't worry princess, someday you'll learn the difference.