The good ol ''YoU aRe NoT tHe TaRgEt AuDiEnCe'' excuse.
The target audience of Jaguar are people who want to buy sports or luxury cars. Which is a lot of people. This new marketing campaign they used, aside from how awful it was, practically drew a lot of their potential customers away. And again, why would the insert politics into a commercial that is supposed to be about selling CARS!!!