See this is actually a very fitting comparison. The burgers that fast food companies use in their advertising material are usually undercooked and painted with shoe polish while the condiments and toppings are made of all kinds of inedible materials like cardboard and wax. Much like Donald Trump's reputation as a successful business man, the burgers in advertisements utilize opulence and aesthetics to be eye-catching to passing consumers, but study it for too long and the entire illusion falls apart.
The burger on the right on the other hand may not be good for you either, but at least it's perfectly edible.