For media; what is the product and who are the customers?
The product is viewers and the customers are advertisers.
When the main customer of media is the pharmaceutical companies it is no wonder that the media would push 2 things; new expensive under patent drugs that don't work, and downplaying cheap non-patent drugs that do work, because there goal is simple -
There job is to make their customers happy and their customers are happiest with a pandemic that lasts forever.
Ivormectin works and the Vax is trash, but only one of them makes the media, and their customers, any money.