The terrorist have used people as human shields????? The terrorist use 'Crisis Actors' to show fake attacks with dead and wounded. (search Gaza Crisis Actors)
Concern about Demonising is unfounded. People have enslaved murdered men women and children for ever, this is the history of the world. The Plains tribes of America were constantly at each others throats as were the tribes in south America. Africans enslaved each other to such an extent they lived as primitives up to the present day in some places.
As for Genocide, don't go there, suffice to say I have a Father and a Mother and my own family, everyone else was murdered along with millions of others, I had no grandparents, aunts, uncles or cousins I was brought up alone in a country that hated us, enough said.