Most folks wonder how anyone can fall for such a brashly overt charlatan who doesn't even try to hide the fact that he's lying.
But the thing is, they're not being conned. It's a certain demographic he appeals to, and he has given them permission to let the crass out, to lie, to troll.
I gotta find the meme or Twitter shot, but like someone once said, the GOP didn't remodel itself after Trump, he merely allowed them to be what they always really were.
Trump's ugliness appeals to a particular psychological type. He does what they wish they could get away with.
He's what those who hate life wish they could be.