Yeah, when I think about it, it really doesn't seem as though makeup can be compared to PEDs in the sense that makeup brings out different styles of beauty whereas PEDs are simply for enhancing performance and not about 'style' in any way.
Although, maybe not makeup, but other areas of more artificial beauty such as plastic surgery, botox, lip fillers, etc. are more comparable to the PED argument. As opposed to makeup, those actually do involve more permanent alterations the way PEDs do.