The Sunday Night Football clash between the Rams and the Cowboys was supposed to halt the ratings crash the NFL has experienced so far in the 2020 season.
Spoiler alert, it most certainly did not halt the ratings crash.
Ratings for NBC’s only weekly NFL game, were down a shocking 28%.
These results are disastrous for the NFL. Not just because the numbers themselves are bad, but because of the teams that played on Sunday Night Football.
The Dallas Cowboys have possible the largest national fan following in the country, and the Los Angeles Rams play in the second largest media market in the country. In addition, both teams have star talent and are very competitive with playoff aspirations for this season.
By all measures, the game should have performed extremely well in the ratings.