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I really hope the NFL learns a lesson this time. I'm wondering how many advertisers will sue the NFL?

I really hope the NFL learns a lesson this time.  I'm wondering how many advertisers will sue the NFL? | Samba TV; (and independent ratings organization advertisers rely on); reported:
39 million viewers watched the Super Bowl.
26 million viewer watched the Half Time show. Viewership on this Super Bowl was down 39% from last year. American's don't want to expose that kind of depravity to their families. NBC and the mainstream media are lying about this year's Super Bowl's numbers. TPUSA stole half of the viewers of Super Bowl half time show. | image tagged in what does super bowl lix and joe biden have in common,this super bowl was one of the more boring super bowls | made w/ Imgflip meme maker
SUPER BOWL LX memeCaption this Meme
7 Comments
1 up, 7h
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[ Super Bowl LX Ratings Overview ]

👉 General Viewership
- Total Households: 48.6 million U.S. households watched Super Bowl LX.
- Comparison: This represents a 13% decrease from the previous year's Super Bowl, which had 55.9 million households.
👉 Halftime Show Viewership
- Bad Bunny's Performance: 26.5 million households tuned in to watch the halftime show.
- Decline: This is a 39% drop from Kendrick Lamar's halftime show in 2025, which had 43.4 million households.
👉 Key Insights
- Retention Issues: Viewership for the halftime show dipped significantly, with reports indicating that 88% of viewers switched away during Bad Bunny's performance.
- Cultural Impact: The choice of a Spanish-speaking artist was intended to attract a broader audience, but the results suggest it did not resonate as expected with the general U.S. audience.
1 up, 7h
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SambaTV source:
https://x.com/i/status/2021007799476682972
1 up, 6h
Based on the ⬇️ viewership on Superbowl 2026, I hope NFL advertisers and sponsors are taking note of where to advertise next year and where to put their 💰 🤑 💸 money.
Viewers demonstrated to Roger Goodell & Jay Z their decision by proactively choosing a different option, more family-oriented 👍 and country proud 🎖🫡
1 up, 8h
Read the first line at the top of my meme. It says Samba TV. Go there. They have a web site.
1 up, 8h
I have no idea and I didn't think about bots. I wonder if all networks use bots to boost their ratings in hopes of more advertising dollars. Maybe that is why Samba TV's numbers are so much lower than NBC's. Perhaps Samba knows how to discount the bots. Just a guess, I have no idea.

Prior to hearing about Samba's numbers for the Super Bowl I had never heard of Samba. The only one I knew about was Nielsen. I don't know how Samba gets their numbers but apparently they are one of the most accurate because they are what advertisers base how much they are willing to pay for a spot on whatever show.
SUPER BOWL LX memeCaption this Meme
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Samba TV; (and independent ratings organization advertisers rely on); reported: 39 million viewers watched the Super Bowl. 26 million viewer watched the Half Time show. Viewership on this Super Bowl was down 39% from last year. American's don't want to expose that kind of depravity to their families. NBC and the mainstream media are lying about this year's Super Bowl's numbers. TPUSA stole half of the viewers of Super Bowl half time show.