[ Super Bowl LX Ratings Overview ]
👉 General Viewership
- Total Households: 48.6 million U.S. households watched Super Bowl LX.
- Comparison: This represents a 13% decrease from the previous year's Super Bowl, which had 55.9 million households.
👉 Halftime Show Viewership
- Bad Bunny's Performance: 26.5 million households tuned in to watch the halftime show.
- Decline: This is a 39% drop from Kendrick Lamar's halftime show in 2025, which had 43.4 million households.
👉 Key Insights
- Retention Issues: Viewership for the halftime show dipped significantly, with reports indicating that 88% of viewers switched away during Bad Bunny's performance.
- Cultural Impact: The choice of a Spanish-speaking artist was intended to attract a broader audience, but the results suggest it did not resonate as expected with the general U.S. audience.