MSNBC is typically racist Democrat garbage, but in any case, to me, it's not as much about a cultural shift to "whiteness" which exposes the racism of the Left that hate white people, America, Western civilization, etc. as much as it is a return to companies using attractive people, regardless of race, to advertise their products.
For example, core customers abandoned Bud Light when gay/trans/pathological narcissist, Dylan Mulvaney, was chosen to represent the brand.
Likewise, when Jaguar embraced LGBTQEIEIO freaks, it alienated its exclusive core of affluent customers that could no longer imagine themselves driving Jaguar cars, so finally, the pendulum is swinging back from unrelatable and repulsive fringe weirdos to normal-looking people and voluptuous girl-next-door types like Sydney Sweeney and that's a good thing. :)