That could very well be true.
On the other hand, I've never believed that a successful entrepreneur like Bezos was a committed moonbat socialist woke democrat a$$hole.
Yes, he's a weasel, like all salesmen types. So he wasn't going to jump up and proclaim himself to have reasonable, sane, and conservative values. Doing that might hurt sales!
But maybe in his retirement, and undoubtedly bored with Lauren Sanchez, he's beginning to have a think about his legacy. And he doesn't want to be remembered as one of the bad guys.