Hola (Halo) was part of the ilovebees ARG/conspiracy from 2002, around the launch of Halo 2. Part of ilovebees took place on a website (the name of which I can't remember), and centered around the text "i think halo is a pretty cool guy eh kills aliens and doesnt afraid of anything." In almost every image of that text that I've ever seen, this image of Master Chief wearing a sombrero with a moustache whilst holding an acoustic guitar, with the letters of the Halo logo rearranged to spell "Hola," has been present. I'll see if I can find the image of that text.
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