1 year before the wu-flu, big pharma were the most hated and distrusted corporations in the country, some of which received record fines for knowingly starting and perpetuating the heroin epidemic..
1 year later they become the unquestioning heroes inwhich we must take every product they throw at us and questioning it makes you a heretic.
Its amazing what marginal PR can do for people... so yeah, even if most people knew they'd still trust him because the television says so.
'I despise them!'
'no they're great!'
'yeah I know'
etc etc