A VEGAN COMPANY WORKING WITH MCDONALDS PRESENTED A MEAT-FREE HAMBURGER PATTY AND THE TRADITIONALLY CARNIVORE-CENTRIC CUSTOMERS HATED IT. NO, I DON'T KNOW HOW THIS HAPPENED BOSS, BECAUSE OUR CAREFULLY VETTED FOCUS GROUP LOVED THE IDEA. A MEATLESS HAMBURGER FOR A HAMBURGER CHAIN? SAY NO MORE. WE TOTALLY LOVE THE IDEA!