Definitely better than abortions, but I think the name and execution could be a little more refined...not sure the thought of dropping a baby off like a DVD from RedBox is quite genuine enough, but hey if people are using it then that's a win. Of course, my synopsis is quite boiled down into a blunt delivery but you get the point :)
Having adopted before, I can say it doesn't really matter how cliche it is...if lives are being saved then that's a win for life, and that's worth celebrating!