Democracy Dies in Darkness is their sensationalistic headline. They are a business, selling their version of everything.
They want us to know and be free, because they love us, and it will only cost....
I'm not encouraging ignorance, I'm making a sarcastic point about idealogy (and media) in the US: Whatever you're passionate about someone will try to make a buck selling you more of, but you might not be getting what you're paying for. And the image of your meme doesn't depict democracy dying in darkness. It shows an illuminated liberty showing through the darkness.