Cowboy entrepreneur

Lol. The city people are so.gullible

Because nothing says wise like a country bumpkin in the middle of nowhere with his entire kin to get a worldview from.
There's vast market potential for the sticks and coal industry in the city, you should grab a bagful and make a go at it.

Started off as just the comment, then opted for the meme, posted before deleting the original.

I used a stock photo, I think he was a western character actor, probably from the singing cowboy movies of the 1960's.

Blazing Saddles

Good catch, Burton Gilliam was the actor.

to me this is 8 torches, 1 furnace fuel and food