Those aren't bad times to post. A lot of folks are on then. Sometimes it's just hard to get noticed. Moshii did a meme with one of my ghostofchurch templates and got barely 5 upvotes I think. I changed like two words (which didn't change the heart of the meme, and got 30+ upvotes).
I benefit a lot from being on the leaderboard, it's a shame that particular instance was such an example of that. I wish there was a better way to spread the wealth, but I honestly can't think of a fair way to do so (well, one way comes to mind, but it bypasses the mods and would open a whole different can of worms).