Supposedly their guts breakdown what makes coffee bitter. It sounds like it's actually good, but fake civit coffee abounds. I would like to try elephant, actually. Not readily available, but maybe by Internet.
It's REAL!! Not available at Starbuck's I assume. It is called Black Ivory Coffee by an American entrepreneur out of Thailand, made by "rescue elephants,"... Not kidding unless it's a fake. Maybe I'd better check out Snopes.
NPR says it's true. No denial on Snopes. $70 per serving?! I trust NPR, but you can always look at Fox News if you want the "fair & balanced" story. BWAHAHAHA!