OOPS, They Did it AGAIN

I've seen the most ludicrous "outfits" promoted as "fashion". Can't someone promote comfortable and safe footwear that won't eventually leave women maimed or lame?

"Can't someone promote comfortable and safe footwear that won't eventually leave women maimed or lame?"

That's a reasonable request. But how many people will work to fulfill it?

Maybe 3 or 4 sports shoes manufacturers. None of whom will get a lot of runway time outside of large billboards and smaller tv screens.

The runway is not the only way to showcase fashion. When Nike created the Air Jordan shoe, Michael Jordan wore those shoes frequently while playing for the Chicago Bulls. Because the color scheme didn't match the Bulls' uniforms, the NBA fined Michael Jordan for wearing them. Michael Jordan didn't pay a penny of those fines. Nike paid all the fines. Gladly. Seeing Michael Jordan wear Air Jordans did more to advertise the shoes than any formal advertising campaigns.

And many other players have shoe deals, but MJs shoes are worn by most. The shoe deal for MJ went viral because of MJ and what he did on the court so this was a great point you brought out. Far fewer, maybe even no other shoe deal with the possible exception of Caitlin Clark's or maybe Sophie Cunningham will approach the appeal of MJs shoes. Clark and Cunningham still walk in in uncomfortable shoes that will eventually maim them or make them lame.