With the continuous growth of the internet and social media, nearly everyone has come across memes by now. While meme culture may start building in the early 2000s, it’s clear now that memes are viral and influential. But what is a meme, exactly? What do the best memes have in common? And how can you leverage memes to promote your brand? We offer a comprehensive overview of memes to give you all the information you need to make a meme that’s popular with your audience.