Exactly.
First of all, anybody that describes themselves as Alpha or any other kind of primo male, isn't.
It's like that kid in school who went around saying how tough he was but couldn't fight for crap, and never went anywhere alone lest he gets himself smacked upside the head. The real bruisers never felt the need to announce it, in fact they try to keep quiet about it because they didn't really enjoy hurting others when they challenged them.
Second is the they never going anywhere alone bit, they always got to make sure they got back up, beating chests with the rest of the Alpo wannabes.
Third is accoutrements. Like a pickup truck, because they never know when they might need to get an extra quart of milk at the Walmart. And guns. Guns. Guns. Yes, we know they have guns, they don't need to advertise it to the world every other second. Why would anybody who can take care of themselves need guns, let alone wave around that fact around like a mini Confederate flag attached to their pickup's antenna?
Fourth, why are they always complaining? Why are they always acting like the victim? Pit Bulls don't complain, they just take care of business. They don't go running to mommy so she can call the principal so the principal come down on Little Suzy for kicking Mr Big Stuff in the shin when he shoved her in the schoolyard