For those who don't know:
This egg was in a post on Instagram asking people to help make the egg more liked than a picture of Kylie Jenner's baby at. It succeeded. At the Super Bowl, Hulu released a clip of Chris Godfrey, the man who hatched the idea, explaining that the post was made to spread awareness about mental illness.
Source: https://theweek.com/99411/instagram-egg-stars-in-surprise-mental-health-advert
The egg post: https://www.instagram.com/p/BsOGulcndj-/