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18 step plan of Free Enterprise into "X" was written by a gent Stuart Chase (d. 1985) that was an associate in a "special technology club" with Kimbal Musk's grandpa, the Canadian chiropractor who died while Kimbal's mom was pregnant with Kimbal's brother, the DOGE Champion, whom got all the DUX in a row.
https://en.wikipedia.org/wiki/Doge_(title)
