"Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, its first comprehensive partnership with a professional women’s sports circuit.
MLB said Thursday it was making a strategic investment in the Athletes Unlimited Softball League of an undisclosed amount for operational costs and a commitment to help it gain visibility. MLB will assist with content, marketing and sales, events, distribution, editorial, and digital and social platforms."
Source: https://apnews.com/article/mlb-softball-league
https://theausl.com/ Barry Bonds and Sammy Sosa now identify as Women, join AUSL teams
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