In a sane world, yes, it's enough. But grifters are going to grift and the grift comes in two segments.
First you have the people who want something for nothing -- also known as the average Dem Party voter, but in this case subdivided into skin tone.
Second you have the political grifters who figure they will gain the political loyalty of the specifically targeted segment of the 'gimme that' crowd, and that's worth money in the bank to them.