There actually isn't proof that Samsung is pulling out of sponsorship, those "news stories" are actually from satire websites. Samsung is actually sponsoring the Olympics by giving free smartphones as gifts to athletes, the only athletes from a certain country that aren't getting free phones are North Korean athletes. I imagine if Samsung did give phones to the North Korean athletes, Kim-Jong-Un would confiscate them anyway just for being capitalist products and suspect the phones of being used western tech companies and the American government to spy on the North Korean government. Also it is kind of hypocritical you are more outraged over a performance supposedly mocking Christians than you are over a a 30 year old man molesting a 12 year old child, you are kind of giving grist to the mill of the left.