FAFO.
He ignored the first rule of business, which is to make money. Publicly announcing that you've picked a side on any hot-button issue is a surefire way to lose half your business. Mike Lindell learned that lesson, too.
Probably his company financing partly depends on his assigned D.E.I. rating and so he felt that he would improve that rating by taking this insane approach. Surprise!
'PLAY STUPID GAMES, WIN STUPID PRIZES.' IT IS ALSO KNOWN AS THE FAFO GAME. OR, SOMETIMES 'SOWING SEASON VS. REAPING SEASON.' SOME PEOPLE WILL ACT SHOCKED WHEN THE REALITY SHOWS THEM THAT THERE ARE CONSEQUENCES FOR THEIR WORDS AND ACTIONS. HIMS & HERS FOUNDER AND CEO ANDREW DUDUM'S COMPANY LOST MORE THAN $200 MILLION IN JUST TWO DAYS AFTER ANNOUNCING HIS SUPPORT FOR THE VIOLENT, ANTISEMITIC ENCAMPMENTS ON COLLEGE CAMPUSES. NOW HE'S ESSENTIALLY SAYING THAT HE ONLY SUPPORTED THE VIOLENT, ANTISEMITIC ENCAMPMENTS ON COLLEGE CAMPUSES THAT ARE NOT VIOLENT, ANTISEMITIC ENCAMPMENTS ON COLLEGE CAMPUSES. WELL WE ARE CERTAINLY GLAD THAT HE CLEARED THAT UP.