This is not a "non-endorsement." Pence could have said nothing and most people would have accepted that. This is a very specific "Dis-Endorsement," based on Pence's long history of promoting Conservative Values. Millions of people look to known Conservative leaders, like Pence for political guidance. Trump cannot lose many "Pence Voters" and win in November. A big problem with this action is it connects to Trump's 2020 Election Loss, his Big Lie and his1-6-21 uprising from a Conservative source once very close to the ex-President. This is bad for Trump in every possible way.