I did a double take when I saw it at the gas station. At first I was annoyed at the stupidness of it. Then I considered it might be a slightly different product. (I didn't get a good look because I was in a hurry). Then I thought it would be deliciously subversive if it was cracker jack without the nuts. So I googled it, and was disappointed to find it was the exact same ascracker jack, but re-branded.