Of course since they control the Mainstream Media they can get away with pretending that up is down and in is out and assert that everyone using common sense and seeing what is actually before their very eyes . . . are collectively hallucinating.
That's pretty much how dictatorial regimes retain control over a nation -- once they have finished disarming it -- they control the educational system, the entertainment industry, and the local and national news reporting and all spin. That's where we are today. It's just that they have not yet managed to disarm the citizenry; but they sure as hell are trying.