basically it's just "every 2 out of 3 guys experiences some form of male pattern baldness by the time they're 35" (it's always something very similar) and the Keeps guys send the anti hair loss medication to your door and it's sponsored by professional doctors and it's made so that you can prevent losing your hair while you still have your hair and yada yada
it's just another one of those overused sponsors, it's quite common but not as common as raid shadow legends for example