Instead of people with personalities, everyone's trying to fit an ideal that doesn't exist.
The more meta-jokes you make, the more "accepted" you are in the community.
The more "toxic" you are, the more "based" you feel.
Effects on creativity because of the hive-mind can be seen whenever a good joke is made, instead of appreciation for the joke, everyone aims to find the pop culture reference in the post (Breaking Bad, Among Us...) and be the first to say it in the comments. The comment is then copied and pasted by everyone else who visits the comments section.
A few users then post a screenshot of the comments section where everybody is repeating the same statement, and everybody in the screenshot feels like they've achieved something.
And that's just one example.
You can look at the "post above/below", and the comment-chain trends for more uncool stuff.
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