Views are all that matter. What that means is that with more people watching on Twitter, the more his message gets out. The more his message gets out, the greater chance of waking up a few liberals.
Remember where he came from. There are no likes, quotes or retweets on Fox News. All Fox News had was viewership. Many people might agree 100% with Tucker but did not like, quote or retweet his show.
You're not getting rid of Tucker Carlson any time soon. You can have Dominion voter fraud company threaten Fox News all day long but you're not silencing Tucker. However, Dominion is going away. Everyone knows what they are now. Just a tool to keep or put tyrants in power.