They've been promoting it since the 90's, they are trying to reach a younger more open demographic (which is why they hired their new VP and given said mandate), not just one thats a bunch of old red neck bigotted slobs, jesus, don't you ever read past the headlines, a little research to gain a larger understanding of the decission made? or just fly off the handle cuz you saw a meme or kid rick destabalize. Fyi, you wont see beer cans with Dylans face on it cuz they only made one commemerative can for her, as they do for several other influencers and spokespersons they've used over the years. We get it, you dont like her, but its not about you, is it? Theres a new generation of beer drinkers coming into society, more open and more diverse, they deserve representation too.