Like I said, only rednecks have poor enough and low enough income to buy such cheap crappy beer yet Bud Light tries to pander to the alphabet people. Dylan Mulvany as their spokesperson isn't the only example of this, they also go all in with the pride celebrations every year in June by selling rainbow beer packs and beer in fruity flavors like strawberry lemonade. Even supermarkets that sell the beer understand customer demographics better than the very company that makes it.