not much actually. the entire thing probably stemmed from some internet trolls who wanted to troll some people but it grew wildly out of control from idiots spreading the misinformation completely ignorant to the tragic, preventable deaths they are causing.
They think they are gaining being a good person by "saving" lives but they are doing the exact opposite and it's not even their fault.
And then there is the people who have seen the proof that they are killing people but just deny it but that's a completely different thing.