The Outspoken CEO Is a Rapidly Dying Breed
January 9, 2023
https://www.washingtonpost.com/business/the-outspoken-ceois-a-rapidly-dying-breed/2023/01/09/2835e064-901a-11ed-90f8-53661ac5d9b9_story.html
In the last five years, companies and their CEOs have made public statements opposing restrictions on voting rights and in support of stricter gun control. They’ve voiced their opposition to legislation that prohibits transgender people from using bathrooms that align with their gender identity and lobbied for same-sex marriage rights. They spoke out against Trump’s ban on immigration from Muslim-majority countries and condemned the storming of the capitol on Jan. 6, 2021. They tweeted #BLM and #MeToo.
Part of the calculus for corporations is that they may be realizing they overestimated the goodwill their public stances generate. Research from Vanessa Burbano, a professor at Columbia Business School, has found that there is a “significant demotivating effect” if an employer takes a stance an employee disagrees with, but no statistically motivating effect if the employee agrees. “The blowback you get is greater than the benefit,” she told me. The reason, she says, is likely what’s called a “false consensus effect.” People tend to assume that others share their values and are surprised and react more strongly when they find out that’s not the case.
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Get Woke, Go Broke
https://www.urbandictionary.com/define.php?term=Get%20Woke%2C%20Go%20Broke
Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income.
This is usually because the Twatter instigators calling for the company to "get woke" doesn't actually spend any money with the company.
