Check with A&W in the 90's US, a marketing ploy for a bigger burger. Epic Fail.
Uhm the difference between a 1/4lb and 1/3lb isnt an entire system of measurement let alone part of the metric system. Holy crap. 1/4, 1/3, 1/2, 3/4, 1. Ever see a tape measure? No, Wait, that'll confuse you2more.