I think he's got conflict of interest leading him to push certain narratives, but more importantly is he truly believes he is right. Despite how much I disagree with him, I don't believe he has malicious intention in the end.
DON'T WEAR MASKS. MASKS MAKE IT WORSE; WEAR MASKS. MASKS MAKE IT BETTER; WEAR MASKS OR YOU CAN'T WORK OR BUY FOOD. GET THE POKE OR YOU HAVE TO KEEP WEARING MASKS! WEARING MASKS DOES NOTHING TO SLOW THE OMICRON VARIANT. EVEN THOUGH YOU GOT THE POKE, YOU WILL WEAR THEM OR NOT LEAVE YOUR HOUSE. THE LORD HAS SPOKEN.