Modern? The Brits didn't even bath - nor drink water for that matter, a custom developed from the consequences of dumping their effluents into any and all waters. They all drank beer or hard cider, fearing the water was poison.
That's part of the first Thanksgiving story, that they would rather starve than eat the fish that teemed the pristine waters.
The invaders wore wigs to cover the lice crawling in their hair. Used snuff to deal with the putrid smell of their own bodies. Africa, America, Asia - anyplace that was tropical - locals would refer to Europeans as "Stinky Monkees" because of their beards, hairy bodies, and stench.
