Coat hangers were/are used for an incredibly desperate, crazy, savage way to attempt to do your own abortion.... [jam it up there, scramble it around, and then probably bleed out.] Thousands of women died trying to do that and other self abortion methods before they legalized it in the 70's(?).. Idk. Not 100% sure on when.
I heard a woman from Tennessee as recently as 2015 tried to do an abortion with a coat hanger because her state didn't allow late term abortions.... She almost died. Then she got arrested and went to jail.
But anyways.. OP meme has a coat hanger ad that says "choose life".. kind of a WTF advertisement for a coat hanger considering they can be used for abortions.