Nintendo - Everyone thinks is a hero but actually is a dick
Activision - Greedy war loving power hungry guy. Has the same plan (another COD game)
Blizzard- Good guy that was corrupted by Palpatine (Activision)
Sony - Was 'betrayed' by their 'hero' (Nintendo/Mr Incredible) and wants revenge. Is also very egotistical, and their biggest weakness is themselves (launch of PS3 showed their arrogance).
Konami - Treats his employees like shit and has a casino
Bethesda - Keeps on lying to us
Hello Games - BEST REDEMPTION ARC
SEGA - Constant screw up that we can't help but feel sorry for. Is also a good dad (with how SEGA treats fangames and letting Indie devs to revive old franchises(Alex Kidd in Miracle World DX, Streets of Rage 4, ToeJam & Earl: Back in the Groove)
Ubisoft - Mad man that is cruel to women